Silverstone

Logotype for the home of British motorsport, Silverstone.

Silverstone
The typographic concept was to create a racing line through each character
Silverstone
These lines cut through the letters like cars around the track
Silverstone
Shading was applied to resemble the appearance of a manufacturer's badge
Silverstone
This 3D render illustrates how the racing line can carve each character
Silverstone
Silverstone
Here the final logo can be seen when combined with the 'speed mark'
Silverstone
In-situ on the Silverstone website—site by DS.Emotion.

Designed at DS.Emotion
3D by Stephen Townsend